Performance CPA · Zero risk model

Incremental Shopping sales. Zero media spend.

We fund and run Google Shopping campaigns for your catalogue in 14 European markets. You pay a CPA only when a sale is validated.

Let’s talk

Incremental sales
No impact on your CPC
Pay per validated sale

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The two questions every merchant asks us.

01 · “WILL YOU CANNIBALISE MY CAMPAIGNS?”

No. We target the searches, products and markets your campaigns don’t reach.

Every sale is tracked in your affiliate network, so you can see exactly what is new.

Shopping searches for your catalogue 58%88% reached

Your campaignsKeep running as today
KomparooSearches you weren’t covering

Sales moved from your campaigns0

Measured in your affiliate network

Coverage where your campaigns don’t bid
New customers and markets, measured in your network
Your Google Ads keep running untouched

02 · “WILL IT PUSH UP MY CPC?”

No. You’re never priced against yourself.

Google never prices a merchant against itself. When we bid for you next to your own campaigns, the click price is still set by the next competitor, so it stays exactly the same.

BIDDER BID ROLE

You · your campaigns 0,30€ Wins the click

You · via Komparoo 0,25€ Same merchant: not used to set your price

Competitor A 0,20€ Sets the price you pay

Competitor B 0,15€ —

You pay per click0,20€

Source: Google Merchant Center Help

You’re never second-priced against yourself
Your budgets and bids stay as they are
We pay for our clicks, not you

Carousel visibility

More of the carousel. Less of your competitors.

We fill the Shopping slots your campaigns don’t win. The space a competitor would take shows your products instead.

13slots with your products

53slots left to competitors

Sponsored· Shopping results for “running shoes”

Your ad 119,50€ yourstore.com
Competitor 285,00€ competitor.com
Competitor Via Komparoo 340,99€ competitor.com yourstore.com
Competitor 34,90€ competitor.com
Competitor Via Komparoo 189,00€ competitor.com yourstore.com
Competitor 99,00€ competitor.com

What you get

A complete Shopping operation, run for you

Everything between your product feed and a validated sale, handled by our team and our AI.

01 · FUNDING

Campaigns we fund

We put up the media budget and carry the risk of every click. You only pay when a sale is validated.

No media budget
No setup fee
CPA per validated sale

02 · MATCHING

AI product matching

Every SKU matched to the queries and markets where it can win.

03 · FEED

Feed optimisation

Titles and attributes refined so your products surface for the right searches.

04 · SEGMENTS

Catalogue segmentation

Split by margin, category, brand and performance, then bid accordingly.

05 · SEASONALITY

Peak-season pushes

Bids and budgets timed around your promotions and seasonal peaks.

06 · BIDDING

Real-time AI bidding

Bids react to price, stock, seasonality and conversion data as they change, around the clock.

Price-aware
Stock-aware
24/7

How it works

From product feed to first sale in three weeks

Share your feed, agree a CPA, and we handle the rest.

STEP 01 DAY 1

Let’s talk

We review your feed, prices and Shopping visibility, and propose a target CPA.
STEP 02 WEEK 1

Feed and tracking

Connect your live feed and your affiliate network so every sale can be validated.
STEP 03 WEEK 2

Campaigns go live

We launch in the markets where your products can win, funded by us.
STEP 04 DAY 14–21

First validated sales

Sales start arriving. We scale what works; you pay per validated sale.

Pricing

One CPA. A complete Shopping team included.

The CPA you pay per validated sale, often just cents, covers everything: our media investment, our people, our technology and our support. Nothing is billed on top.

0€ media budget

0€ setup or fixed fees

1 CPA per validated sale

Let’s talk

Open equipment case holding a megaphone, headset, AI chip, reporting tablet and feed cards: every service included in one CPA

What one CPA covers

Media investmentWe fund every click, in every market. INCLUDED
Specialist teamCampaign managers and feed experts on your account. INCLUDED
Proprietary AIReal-time bidding and product matching, 24/7. INCLUDED
CSS accessGoogle Shopping through our CSS, plus our comparison sites. INCLUDED
14 European marketsLocal setup in each market, no new teams needed. INCLUDED
Support and reportingA dedicated contact and clear sales reporting. INCLUDED

You payOne CPA, only when a sale is validated

Is it a fit?

Is Performance CPA right for you?

If most of these sound like you, we should talk.

European markets

You sell online in one or more European markets.
Merchant Center feed

You have a Google Merchant Center feed, or can create one.
Affiliate tracking

You work with an affiliate network, or can connect one.
Room to grow

Your stock and logistics can handle more orders.
Pay for outcomes

You’d rather pay per sale than per click.
TICKED MOST OF THEM?
We can have your first campaigns live within two weeks.

Let’s talk

Get started

Let us fund your next sales.

We review your feed, prices and Shopping visibility and come back with a target CPA. No commitment. Because we invest first, we pilot with brands that have:

Competitive prices and stock
An automated product feed
An affiliate network integration
Capacity to fulfil more orders

Let’s talk

Laptop, magnifier and parcels: a review of your Shopping visibility

SAME MODEL · COMPARISON NETWORK

Want your catalogue on our comparison sites too?

List your products on our native comparison sites in 14 markets. Listing is free, and you pay the same way: one CPA per validated sale.

See Comparison Network

Podium with products: your offer chosen when shoppers compare

FAQ

Questions brands ask us.

Will Komparoo cannibalise my own campaigns?

No. We focus on searches, products and markets your campaigns don’t reach, and every sale is tracked in your affiliate network so you can see what is new.

How does Komparoo earn money if it funds the media?

We earn a CPA on each validated sale. No sale, no fee, so our incentives match yours.

Will your campaigns raise my own CPCs?

No. Google never second-prices a merchant against itself. When Komparoo bids for you next to your own campaigns, the price of the winning click is still set by the next competitor, so it doesn’t change.

What do I need to get started?

A live product feed, an affiliate network integration to validate sales, and the capacity to fulfil more orders.

How fast will I see sales?

First validated sales typically arrive 14 to 21 days after launch.

Can I set or change the CPA?

Yes. It’s agreed with our team, can be set by category, and can be adjusted over time.

Incremental Shopping sales. Zero media spend.

The two questions every merchant asks us.

No. We target the searches, products and markets your campaigns don’t reach.

No. You’re never priced against yourself.

More of the carousel. Less of your competitors.

A complete Shopping operation, run for you

Campaigns we fund

AI product matching

Feed optimisation

Catalogue segmentation

Peak-season pushes

Real-time AI bidding

From product feed to first sale in three weeks

Let’s talk

Feed and tracking

Campaigns go live

First validated sales

One CPA. A complete Shopping team included.

What one CPA covers

Is Performance CPA right for you?

European markets

Merchant Center feed

Affiliate tracking

Room to grow

Pay for outcomes

We can have your first campaigns live within two weeks.

Let us fund your next sales.

Questions brands ask us.