Insights for e-commerce growth in Europe.
Google Shopping, comparison sites, AI search and performance models, explained for merchants who sell across Europe.
Google’s product carousels are disappearing in Europe. Here’s what to do.
Under the Digital Markets Act, a new comparison sites unit is replacing organic product carousels across the EEA. What changed, who it affects and how to stay visible.
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What a CSS is, and why it can lower your Shopping CPCs
How Comparison Shopping Services work inside Google Shopping, and where the price advantage comes from.
CPA vs CPC: who should carry the media risk?
Paying per click puts the risk on you. Paying per validated sale moves it to your partner. When each model makes sense.
GEO for e-commerce: getting your products into AI answers
AI assistants now recommend products. What makes an offer readable, trustworthy and worth citing.
Why native domains matter for comparison sites
A local domain per country reaches the right shoppers, ranks for local searches and adapts to each market.
Incrementality: how to tell new sales from moved ones
A practical way to check whether a new channel adds sales or just reshuffles the ones you already had.
Sales peaks across Europe: the local dates that matter
Beyond Black Friday: the national holidays and shopping moments to plan for, market by market.
Google’s product carousels are disappearing in Europe. Here’s what to do.
Under the Digital Markets Act, a new comparison sites unit is replacing organic product carousels across the EEA.
