About Komparoo

Better choices at the moment that matters.

Komparoo is an AdTech company founded in Madrid in 2025. Right before buying, shoppers have the most to lose and the least time to compare. We give them clear, comparable information so every purchase decision is informed and based on data.

FOUNDED
2025 · Madrid, Spain
FOOTPRINT
14 European markets
ON GOOGLE
Google Partner and CSS partner
MODEL
Pay per validated sale
Our mission

Help people buy with confidence.

The decision to buy is the most delicate step of the shopping journey. We bring together prices, products and stores in one clear view, so shoppers can decide on facts, not guesswork. Behind that simple view, our technology does the hard work: matching millions of products, prices and stores in real time, so the journey feels easy, fast and transparent. Merchants that offer the best deal reach the people ready to choose it.

01 · CLARITY

The full picture, in one view

Prices, stores and product details side by side, so shoppers can compare like for like.

02 · TECHNOLOGY

Complex work, made simple

Our technology handles the hard parts, matching products, prices and stock in real time, so shoppers get a journey that is easy, fast and transparent.

03 · LOCAL

Native in every market

A native comparison site per country, in the local language and with local stores.

04 · PEOPLE

Close to you, aligned with your goals

A team of people who put people first. You get a direct contact who knows your business and works towards your targets.

CERTIFIED BY GOOGLE

An official Google Partner.

Google Partner status recognises proven expertise in Google Ads and performance that meets Google’s standards. Together with our role as a CSS partner in Google Shopping, it means your products are in certified hands.

View our Google Partners profile(opens in a new tab)
Our story

From Madrid to 14 European markets.

Komparoo started with a simple idea: when shoppers can compare clearly, they choose better, and the best offers win.

We were born AI-native, in an era where technology and AI are essential to keep pace with demand. We use AI intensively, across the company and in our product, to always deliver the best results.

  1. Founded in Madrid

    Komparoo is founded as an AI-native AdTech company, with a pure CPA model for e-commerce.

  2. Native comparison sites across Europe

    Our own comparison sites go live, one native domain per country.

  3. CSS partner on Google Shopping

    We start placing merchants’ products in Google Shopping as a Comparison Shopping Service.

  4. Growing with merchants and affiliate networks

    Leading European merchants across retail, electronics, home and beauty, and 8 active affiliate networks, grow with Komparoo.

Solutions

What we do

Two channels, one model: brands pay only for validated sales.

PAY PER SALE

Performance CPA

We fund and run Google Shopping campaigns for your catalogue through our CSS.

  • No media budget
  • No impact on your own CPCs
  • First sales in 14–21 days
See Performance CPA
COMPARISON SITES

Comparison network

Your catalogue on our native comparison sites, in front of shoppers ready to buy.

  • Free to be listed
  • High-intent, incremental traffic
  • Visible in Google’s new EEA unit
See Comparison network

WHAT WE STAND FOR

Clear information leads to better choices. And better choices reward the best offers.

  • SHOPPERS FIRST

    Useful before anything else

    Every listing has to help someone decide, not just sell.

  • TRANSPARENCY

    Nothing hidden

    Real prices, real stock and clear store information, kept up to date.

  • SKIN IN THE GAME

    We invest first

    We fund the traffic and only earn on validated sales.

Get started

See the sales you are missing today.

We review your feed, prices and visibility and come back with a plan. No commitment. Because we invest first, we pilot with brands that have:

  • Competitive prices and stock
  • An automated product feed
  • An affiliate network integration
  • Capacity to fulfil more orders
Laptop, magnifier and parcels: a review of your Shopping visibility