Be the offer shoppers choose when they compare.
We list your catalogue on Komparoo’s own comparison sites in 14 European markets. Listing is free. Shoppers compare, click through and buy in your store, and you pay a CPA only for sales validated in your affiliate network.
- Free to be listed
- High-intent shoppers
- Pay per validated sale
wireless headphones 
Wireless noise-cancelling headphones Leading European merchants already grow with Komparoo
Google’s product carousels are making way for comparison sites.
Since September 2026, Google has largely removed its organic product carousels from search in the European Economic Area. In their place sits a unit that sends shoppers to comparison services. Being listed on comparison sites can help keep your products visible.
~85%of tracked commercial searches showed a product carousel before
−90 to 100%carousels lost in tracked EEA markets in days
- 23 JUL 2026 EU fines Google 460M€ For favouring its own shopping results over comparison services, under the Digital Markets Act.
- 8 SEP 2026 Google redesigns search in the EEA Comparison services get their own unit in the results.
- 15–16 SEP 2026 Product carousels disappear Replaced by a comparison sites unit across tracked EEA markets.
Organic product visibility in European search now runs through comparison sites. Komparoo is one, in 14 markets, and listing your catalogue is free.
The UK and Switzerland are outside the EEA and unaffected for now. Source: Productrise, Sept 2026
£245.00 yourstore.com £249.90 techstore.co.uk £257.00 audiohub.co.uk £266.00 homeelectrics.co.uk 
komparoo.uk £245.00 yourstore.com £249.90 techstore.co.uk £257.00 audiohub.co.uk Illustrative. Based on Google’s EEA search redesign, September 2026.
Shoppers ready to buy, and new to your store.
People on our sites aren’t browsing. They’re choosing where to buy. We bring them from sources your own campaigns don’t reach, so the sales are incremental.
- High purchase intent. They’ve picked the product and are comparing offers.
- Incremental. Organic search and AI answers, outside your paid campaigns.
- Measured. Every sale tracked in your affiliate network.
- InspirationSocial, display
- ResearchReviews, guides
- ComparisonPrices, delivery
- PurchaseClick to store
Komparoo shoppersArrive at compare and buy
- Organic search
- AI assistants
- Google Shopping (CSS)
- Returning visitors
A comparison site engineered to send you buyers.
We build and run our own comparison sites, on a native domain in every country, to reach local shoppers and tailor the experience market by market. Every part of them, from the first search to the click into your store, is tuned to turn comparison into a sale.
United Kingdom komparoo.uk Live - TARGET COUNTRY
- Shoppers in United Kingdom
- GOOGLE RESULTS
- Outside the EEA
- LANGUAGE
- English
- SEARCH
- Local domain, local queries
- CALENDAR
- Local holidays and sales peaks
- EXPERIENCE
- Categories, filters and formats for local shoppers
Which noise-cancelling headphones are best under £250?
Wireless noise-cancelling headphones £245.00 at yourstore.com Top pickFrom the Komparoo buying guide: best noise-cancelling headphones under £250
Sources 
komparoo.uk
komparoo.uk › headphones/noise-cancelling Wireless noise-cancelling headphones · Compare 4 offers - Structured data
- Indexable product pages
- Local-language content
komparoo.uk £245.00 yourstore.com £249.90 techstore.co.uk £257.00 audiohub.co.uk - 1 Search wireless headphones
- 2 Filter Price, brand, delivery, rating
- 3 Compare Compare 4 offers
- 4 Click through yourstore.com Your sale
Wireless noise-cancelling headphones From product feed to live listings in two weeks
Share your feed, agree a CPA, and we handle the rest.
- STEP 01 DAY 1
Let’s talk
We review your catalogue, prices and markets, and agree a CPA.
- STEP 02 WEEK 1
Feed and tracking
Share your product feed and connect your affiliate network.
- STEP 03 WEEK 1
Products matched
Our AI places every SKU in the right category and market.
- STEP 04 WEEK 2
Live on our sites
Shoppers compare, click through and buy in your store.
Free to be listed. Pay only per sale.
Being on our comparison sites costs nothing. You pay a CPA only for the sales we generate, validated through your affiliate network: the same model as Performance CPA.
Your monthly statement EXAMPLE - Listing in your marketsFull catalogue on our local sites Free 0,00€
- Every shopper clickTraffic is on us Free 0,00€
- Matching and optimisationOur technology, journey to GEO Free 0,00€
- Reporting and supportA dedicated contact Free 0,00€
When a CPA applies
- A shopper clicks your offer On komparoo.uk, after comparing.
- They buy in your store Checkout, customer and data stay yours.
- Your affiliate network validates it Tracked and confirmed in the tools you already use.
- You pay the agreed CPA Only for that validated sale. Nothing else.
Is the Comparison network right for you?
If most of these sound like you, we should talk.
-
European markets
You sell, or want to sell, in one or more European markets.
-
Competitive offers
Your prices, delivery and stock hold up when compared.
-
Product feed
You have an automated product feed, or can create one.
-
Affiliate tracking
You work with an affiliate network, or can connect one.
-
Room to grow
Your stock and logistics can handle more orders.
- TICKED MOST OF THEM?
We can have your catalogue live within two weeks.
Put your offers where shoppers compare.
We review your catalogue and prices, and come back with the markets where you can win and a CPA. No commitment. It works best for brands with:
- Competitive prices and stock
- An automated product feed
- An affiliate network integration
- Capacity to fulfil more orders
Want us to fund Google Shopping campaigns too?
We invest our own budget in Google Shopping campaigns for your catalogue in 14 markets. You pay the same way: one CPA per validated sale.
See Performance CPA
Questions brands ask us.
What are Komparoo’s comparison sites?
Our own price comparison sites in 14 European markets. Shoppers search, compare offers from several stores and click through to buy.
What changed in Google search in Europe?
Since September 2026, as part of its changes for the EU’s Digital Markets Act, Google has largely replaced its organic product carousels in the EEA with a unit that lists comparison shopping services. Shoppers can browse a comparison service’s results and click through to its site. Being listed on comparison sites like Komparoo helps keep your products visible.
Is it free to be listed?
Yes. Listing your catalogue costs nothing. You pay a CPA only for sales we generate, validated in your affiliate network.
Where does the traffic come from?
Mostly organic search, AI assistants and Google Shopping through our CSS. Shoppers arrive already comparing offers, so the traffic is high-intent and incremental to your own campaigns.
Is it a marketplace?
No. Shoppers check out in your store. You keep the customer, the order data and the repeat purchases.
How do I connect my catalogue?
Share your product feed and connect your affiliate network. Our AI matches each SKU to the right category and market.
Does it compete with my Google Shopping campaigns?
No. It’s an additional channel of shoppers who are already comparing, alongside your own campaigns.
Can I combine it with Performance CPA?
Yes. Many merchants run both: Shopping campaigns we fund, plus listings on our comparison sites.
