TOPIC
CPA
Performance models, media risk and how to measure the sales a channel really adds.
2 articlesArticles on CPA
CPA vs CPC: who should carry the media risk?
Paying per click puts the risk on you. Paying per validated sale moves it to your partner. When each model makes sense.
Incrementality: how to tell new sales from moved ones
A practical way to check whether a new channel adds sales or just reshuffles the ones you already had.
No articles in this topic yet.
Google’s product carousels are disappearing in Europe. Here’s what to do.
Under the Digital Markets Act, a new comparison sites unit is replacing organic product carousels across the EEA.
