Komparoo blog https://www.komparoo.io/blog/ Practical guides to Google Shopping, the CSS programme, comparison sites, AI search and pay-per-sale models for e-commerce merchants selling across Europe. en Thu, 22 Oct 2026 21:10:00 GMT Google’s product carousels are disappearing in Europe. Here’s what to do.https://www.komparoo.io/blog/google-product-carousels-europe/https://www.komparoo.io/blog/google-product-carousels-europe/Thu, 22 Oct 2026 10:00:00 GMTUnder the Digital Markets Act, a new comparison sites unit is replacing organic product carousels across the EEA. What changed, who it affects and how to stay visible.Google in EuropeKomparoo Team What a CSS is, and why it can lower your Shopping CPCshttps://www.komparoo.io/blog/css-shopping-cpcs/https://www.komparoo.io/blog/css-shopping-cpcs/Thu, 22 Oct 2026 09:00:00 GMTComparison Shopping Services can place your Shopping ads on Google in Europe. How the programme works, where the price advantage comes from and how to choose a partner.Google ShoppingKomparoo Team CPA vs CPC: who should carry the media risk?https://www.komparoo.io/blog/cpa-vs-cpc/https://www.komparoo.io/blog/cpa-vs-cpc/Thu, 22 Oct 2026 08:00:00 GMTPaying per click puts the risk on you. Paying per validated sale moves it to your partner. How the two models compare, and when each one makes sense.CPAKomparoo Team GEO for e-commerce: getting your products into AI answershttps://www.komparoo.io/blog/geo-for-e-commerce/https://www.komparoo.io/blog/geo-for-e-commerce/Thu, 22 Oct 2026 07:00:00 GMTAI assistants now recommend products. What makes an offer readable, trustworthy and worth citing, and what you can do about it today.AI & GEOKomparoo Team Why native domains matter for comparison siteshttps://www.komparoo.io/blog/native-domains/https://www.komparoo.io/blog/native-domains/Thu, 22 Oct 2026 06:00:00 GMTA local domain per country reaches the right shoppers, ranks for local searches and adapts to each market. Why it beats one site translated fourteen times.Comparison sitesKomparoo Team Incrementality: how to tell new sales from moved oneshttps://www.komparoo.io/blog/incrementality/https://www.komparoo.io/blog/incrementality/Thu, 22 Oct 2026 05:00:00 GMTA practical way to check whether a new channel adds sales or just reshuffles the ones you already had.CPAKomparoo Team Sales peaks across Europe: the local dates that matterhttps://www.komparoo.io/blog/european-sales-peaks/https://www.komparoo.io/blog/european-sales-peaks/Thu, 22 Oct 2026 04:00:00 GMTBeyond Black Friday: the national holidays and shopping moments to plan for, market by market.MarketsKomparoo Team Product feed basics that win more Shopping clickshttps://www.komparoo.io/blog/product-feed-basics/https://www.komparoo.io/blog/product-feed-basics/Thu, 22 Oct 2026 03:00:00 GMTTitles, attributes and images: the feed fixes with the biggest impact on visibility.Google ShoppingKomparoo Team Expanding into a new European market without a local teamhttps://www.komparoo.io/blog/new-european-market/https://www.komparoo.io/blog/new-european-market/Thu, 22 Oct 2026 02:00:00 GMTLanguage, local search and comparison habits: what changes when you launch in a new country, and how to test it without hiring first.MarketsKomparoo Team The Digital Markets Act and Google Shopping: a merchant’s guidehttps://www.komparoo.io/blog/dma-merchant-guide/https://www.komparoo.io/blog/dma-merchant-guide/Thu, 22 Oct 2026 01:00:00 GMTWhat the DMA requires of Google, what the Commission decided in July 2026, and how it is reshaping product search across the EEA.Google in EuropeKomparoo Team